During Berlin Fashion Week in January 2018, Pukka was in the spotlight in Germany’s capital city with an integrated cross-media campaign that revolved around the event’s Green Showroom. Pukka rickshaws shuttled visitors between event locations free of charge, with steaming cups of Pukka tee being provided to warm passengers up. Pukka ads drawn in chalk on sidewalks marked restaurants, hotels and other establishments that distributed free samples of Pukka tea during Fashion Week. The campaign was accompanied by social media activities as well as by online and print media partnerships.
Across Berlin and beyond the city’s borders, modem conclusa generated media visibility and attention for Pukka. The focus on the Green Showroom communicated Pukka’s commitment to sustainability and ethical conduct, as did the use of ecofriendly vehicles.