{"id":5446,"date":"2023-06-12T13:38:27","date_gmt":"2023-06-12T11:38:27","guid":{"rendered":"https:\/\/www.modemconclusa.de\/projekt\/biofach-vivaness-b2c-social-media-for-b2b-trade-fairs\/"},"modified":"2025-07-31T11:58:21","modified_gmt":"2025-07-31T09:58:21","slug":"biofach-vivaness-b2c-social-media-for-b2b-trade-fairs","status":"publish","type":"projekt","link":"https:\/\/www.modemconclusa.de\/en\/projekt\/biofach-vivaness-b2c-social-media-for-b2b-trade-fairs\/","title":{"rendered":"BIOFACH &#038; VIVANESS: B2C Social Media for B2B Trade Fairs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5446\" class=\"elementor elementor-5446 elementor-2865\" data-elementor-post-type=\"projekt\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d48e6d e-flex e-con-boxed e-con e-parent\" data-id=\"3d48e6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efa2cc2 e-con-full e-flex e-con e-parent\" data-id=\"efa2cc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4491458 elementor-widget elementor-widget-heading\" data-id=\"4491458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why do Insta &amp; Co. make sense for a B2B trade fair?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9752ffb elementor-widget elementor-widget-text-editor\" data-id=\"9752ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"70\" data-end=\"271\">The world\u2019s leading trade fair for organic food and the international trade fair for natural cosmetics \u2013 BIOFACH and VIVANESS \u2013 have always been B2B events. So why use B2C channels for communication?<\/p>\n<p><\/p>\n<p data-start=\"273\" data-end=\"743\">Instagram and Facebook are typically associated with B2C social media. While B2B topics are theoretically better suited to LinkedIn &amp; Co., N\u00fcrnbergMesse deliberately takes a multi-channel approach \u2013 including these two \u201clifestyle\u201d platforms. The goal? To enhance attractiveness and build customer loyalty. After all, the exhibiting brands and associations are also active on Instagram &amp; Co. and appreciate the dynamic interaction with the international trade fair duo. At the start of the year, modem conclusa took over content creation for the fair, including influencer collaborations. Alongside a testimonial and video campaign, this primarily involved live communication during the event, on-site influencer support, and pre-production for year-round content \u2013 covering the period between the 2023 and 2024 trade fairs.<\/p>\n<p><\/p>\n<p data-start=\"1115\" data-end=\"1456\">In the run-up to the fair, during the event, and in the days that followed, Instagram saw the highest level of engagement. Thanks to a well-structured editorial plan, most of the post copywriting and approvals were completed in advance. Community management and overseeing tags in stories, posts, and reels became a full-time task. Meanwhile, three film and photography teams were on-site, capturing content for both live communication and year-round social media activities across LinkedIn, Instagram, and Facebook. The integration of influencer content was coordinated live and on-site, ensuring seamless engagement across all channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a145af elementor-widget elementor-widget-heading\" data-id=\"6a145af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aea636 e-con-full e-flex e-con e-parent\" data-id=\"3aea636\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5545b8 elementor-widget elementor-widget-gallery\" data-id=\"b5545b8\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_InfluencerCollaboration-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b5545b8\" data-elementor-lightbox-title=\"BiofachVivaness_InfluencerCollaboration\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg1OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvQmlvZmFjaFZpdmFuZXNzX0luZmx1ZW5jZXJDb2xsYWJvcmF0aW9uLXNjYWxlZC5qcGVnIiwic2xpZGVzaG93IjoiYjU1NDViOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_InfluencerCollaboration-576x1024.jpeg\" data-width=\"576\" data-height=\"1024\" aria-label=\"Influencerin Cocos Wonderland auf dem Messeduo BIOFACH und VIVANESS 2023.\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_Fotowall-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b5545b8\" data-elementor-lightbox-title=\"BiofachVivaness_Fotowall\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg1OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvQmlvZmFjaFZpdmFuZXNzX0ZvdG93YWxsLXNjYWxlZC5qcGVnIiwic2xpZGVzaG93IjoiYjU1NDViOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_Fotowall-1024x684.jpeg\" data-width=\"800\" data-height=\"534\" aria-label=\"Social Media Fotowall auf der BIOFACH und VIVANESS.\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_Videoproduktion-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b5545b8\" data-elementor-lightbox-title=\"BiofachVivaness_Videoproduktion\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg2MywidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvQmlvZmFjaFZpdmFuZXNzX1ZpZGVvcHJvZHVrdGlvbi1zY2FsZWQuanBlZyIsInNsaWRlc2hvdyI6ImI1NTQ1YjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_Videoproduktion-1024x1024.jpeg\" data-width=\"800\" data-height=\"800\" aria-label=\"Annette Bachert und Mirja Eckert beim Filmdreh auf dem Messeduo BIOFACH und VIVANESS 2023.\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a29ed7 e-flex e-con-boxed e-con e-parent\" data-id=\"8a29ed7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1026199 elementor-widget elementor-widget-text-editor\" data-id=\"1026199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Advantages of Live Communication at Trade Fairs:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Low interaction barrier for both visitors and exhibitors<\/li>\n<li>Rapid increase in reach and follower numbers with high-quality content and attentive community management<\/li>\n<li>Shared stories are perfect for storytelling and engaging with exhibitors and visitors.<\/li>\n<\/ul>\n<p>For year-round communication, our goal is to position BIOFACH and VIVANESS not only as platforms but also as knowledge hubs. In addition to inspiring impressions that spark curiosity, we use informative posts to educate audiences about the organic food industry and the natural cosmetics sector. A new, cohesive visual identity, aligned with the trade fair duo\u2019s CI, provides a consistent framework \u2013 an essential feature for visually driven platforms like Instagram, Facebook, and LinkedIn. With such a wide variety of topics and imagery from different exhibitor worlds, a recognisable look is a must to attract attention (and likes).<\/p>\n<p>For us, the fair lasts all year round. Not for you yet? Then follow <strong>@biofachvivaness<\/strong> on <a href=\"https:\/\/www.instagram.com\/biofachvivaness\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/biofach.tradefair\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> , and <a href=\"https:\/\/www.linkedin.com\/company\/biofach\/\" target=\"_blank\" rel=\"noopener\">LinkedIn.<\/a><strong>\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why do Insta &amp; Co. make sense for a B2B trade fair? The world\u2019s leading trade fair for organic food and the international trade fair for natural cosmetics \u2013 BIOFACH and VIVANESS \u2013 have always been B2B events. So why use B2C channels for communication? Instagram and Facebook are typically associated with B2C social media. [&hellip;]<\/p>\n","protected":false},"featured_media":5447,"template":"","class_list":["post-5446","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biofach | Social Media | modem conclusa<\/title>\n<meta name=\"description\" content=\"modem conclusa increases attractiveness and customer loyalty for B2B trade fair Biofach through social media, including influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modemconclusa.de\/projekt\/biofach-social-media-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biofach | Social Media | modem conclusa\" \/>\n<meta property=\"og:description\" content=\"modem conclusa increases attractiveness and customer loyalty for B2B trade fair Biofach through social media, including influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modemconclusa.de\/projekt\/biofach-social-media-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"modem conclusa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T09:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2023\/06\/BiofachVivaness_Social-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/\",\"url\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/\",\"name\":\"Biofach | Social Media | modem conclusa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BiofachVivaness_Social-Media.jpg\",\"datePublished\":\"2023-06-12T11:38:27+00:00\",\"dateModified\":\"2025-07-31T09:58:21+00:00\",\"description\":\"modem conclusa increases attractiveness and customer loyalty for B2B trade fair Biofach through social media, including influencer marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BiofachVivaness_Social-Media.jpg\",\"contentUrl\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BiofachVivaness_Social-Media.jpg\",\"width\":1920,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/biofach-social-media-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.modemconclusa.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekte\",\"item\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BIOFACH &#038; 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