{"id":5449,"date":"2022-11-11T11:09:49","date_gmt":"2022-11-11T10:09:49","guid":{"rendered":"https:\/\/www.modemconclusa.de\/projekt\/1-for-the-planet-pukkas-partnership-with-social-enterprise-acker\/"},"modified":"2025-07-31T12:00:13","modified_gmt":"2025-07-31T10:00:13","slug":"1-for-the-planet-pukkas-partnership-with-social-enterprise-acker","status":"publish","type":"projekt","link":"https:\/\/www.modemconclusa.de\/en\/projekt\/1-for-the-planet-pukkas-partnership-with-social-enterprise-acker\/","title":{"rendered":"1% for the Planet: Pukka\u2019s Partnership with Social Enterprise Acker"},"content":{"rendered":"\t\t
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1% for the Planet: Pukka\u2019s partnership with social enterprise Acker<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Farming for Our Future” is the shared vision behind the collaboration between organic tea brand Pukka Herbs and social enterprise Acker. Since 2022, Pukka has been supporting its partner schools in growing vegetables and herbs on their own school fields through donations made as part of the 1% for the Planet<\/a>\u00a0initiative. This hands-on experience fosters a deeper appreciation for nature and the environment. modem conclusa successfully initiated this strategic partnership, developed the concept, and has been overseeing its progress ever since.<\/p>\n

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Now, the collaboration is reaching its next stage: Alongside supporting the Gem\u00fcseAckerdemie<\/a> and newly designed herb workshops for AckerCoaches and students, Pukka is expanding its engagement. Following modem conclusa\u2019s recommendation, the company will now also support the CampusAckerdemie<\/a>\u00a0and launch new projects for the 2024 farming season.<\/p>\n

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modem conclusa highlights strategic cooperation
\n<\/strong>Since 2012, modem conclusa has been managing the British organic tea brand Pukka Herbs in the DACH region, handling press relations, social media presence, and strategic partnerships. The collaboration with Acker e.V. successfully showcases Pukka\u2019s “1% for the Planet” commitment through a strategic partnership, bringing the initiative to life in the German-speaking market for the first time. By identifying a perfectly aligned partner in the region, modem conclusa laid the foundation for this collaboration, reinforcing Pukka\u2019s mission to put herbal expertise at the heart of its business strategy.<\/p>\n

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To ensure a goal-driven approach, key performance indicators (KPIs) have been defined, allowing for a long-term, impact-oriented partnership. modem conclusa also handles press releases, coordinates on-site press events, and provides final reporting for media outlets and Pukka\u2019s website. Additionally, modem conclusa developed a “Cooperation Design” (CD) \u2013 not to be confused with Corporate Design \u2013 including a custom logo for the partnership between Pukka and Acker e.V.. The agency also supports the project on social media, creating real-time video content and engaging posts to bring the initiative to life online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fostering appreciation for food
\n<\/strong>For herbal tea expert Pukka Herbs, which has always been committed to nature and plant diversity, supporting young people in “farming” is a heartfelt mission. By doing so, the company helps strengthen awareness and appreciation for food. Acker\u2019s various educational programmes are tailored to different age groups \u2013 from AckerRacker\u00a0to the Gem\u00fcseAckerdemie\u00a0and CampusAckerdemie. Following two successful years of partnership, Pukka is now supporting the Gem\u00fcseAckerdemie for the third consecutive year. Additionally, the brand is expanding its engagement to the CampusAckerdemie, working with universities and social education institutions. Here, students learn the fundamentals of vegetable cultivation and receive training on how to create sustainable learning spaces in schools and childcare centres. This contributes to the sustainable development of future generations and reconnects young people with the origins of their food. Thanks to Pukka\u2019s support, an additional university will join the educational programme in 2024. This year, 18 universities with nearly 400 future educators will be tending their own CampusAcker.<\/p>\n

“We have been enthusiastically supporting the Gem\u00fcseAckerdemie since 2022 and are committed to promoting food appreciation and environmental sustainability through the ‘1% for the Planet’ initiative. That\u2019s why we are even more excited to extend our partnership with Acker to the CampusAckerdemie in 2024.” (<\/strong>Valerie Rau, Pukka Brand Manager DACH)<\/strong><\/p>\n

A stronger connection to nature, a greater interest in healthy eating, and a deeper appreciation for food \u2013 Pukka, alongside other funding partners, has helped increase the number of students reached by Acker\u2019s programmes by 66% since the collaboration began. To date, Acker has inspired more than 234,000 children and young people to engage with vegetables and healthy nutrition. This is how Pukka continues to drive sustainable change in society.<\/p>\n

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By supporting the Gem\u00fcseAckerdemie, Pukka has enabled three partner schools to implement the programme over the past two years. Acker\u2019s vision is that every child in Germany and Austria should experience the full natural lifecycle of food during their school years. The partnership began with the first plantings in spring 2022 on the vegetable fields. To further raise awareness of the power of herbs, Pukka developed a digital herb workshop<\/a> for the next Acker year. Led by Pukka\u2019s herbal expert and Ayurveda doctor, Dr. Alina H\u00fcbecker, the workshop allows students to spend a class at the Acker focusing on herbal cultivation. Beyond direct support at schools, Pukka also contributed to a GenerationenAcker at the 2023 Federal Horticultural Show in Mannheim. This diverse learning and meeting space hosted a wild herb workshop sponsored by Pukka, where visitors could experience and discover the healing power of herbs firsthand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As part of the “1% for the Planet” initiative, Pukka donates one percent of its annual revenue\u2026<\/p>\n","protected":false},"featured_media":2487,"template":"","class_list":["post-5449","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPukka Herbs | Cooperation with Acker | modem conclusa<\/title>\n<meta name=\"description\" content=\"modem conclusa successfully initiated the strategic cooperation between Pukka and Acker, planned it and has been supporting it ever since.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modemconclusa.de\/projekt\/pukka-kooperation-mit-acker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pukka Herbs | Cooperation with Acker | modem conclusa\" \/>\n<meta property=\"og:description\" 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