{"id":5453,"date":"2022-07-14T15:45:20","date_gmt":"2022-07-14T13:45:20","guid":{"rendered":"https:\/\/www.modemconclusa.de\/projekt\/agility-empathy-willingness-to-experiment\/"},"modified":"2025-07-31T12:12:13","modified_gmt":"2025-07-31T10:12:13","slug":"agility-empathy-willingness-to-experiment","status":"publish","type":"projekt","link":"https:\/\/www.modemconclusa.de\/en\/projekt\/agility-empathy-willingness-to-experiment\/","title":{"rendered":"Agility, empathy &#038; willingness to experiment&#8230;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5453\" class=\"elementor elementor-5453 elementor-181\" data-elementor-post-type=\"projekt\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0181b e-flex e-con-boxed e-con e-parent\" data-id=\"2f0181b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9415e72 e-flex e-con-boxed e-con e-parent\" data-id=\"9415e72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e70dc4 elementor-widget elementor-widget-heading\" data-id=\"9e70dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agility, empathy &#038; willingness to experiment&#8230;<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4af7f2 elementor-widget elementor-widget-text-editor\" data-id=\"a4af7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>&#8230;the key to successful Crisis Communication<\/strong><br><div class=\"flex max-w-full flex-col flex-grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3d1ca60a-9f67-4c24-8e17-9c7c2ac151d8\" data-message-model-slug=\"gpt-4o\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\r\n<p data-start=\"101\" data-end=\"253\">Optimism instead of resignation. Bold new communication formats instead of paralysis. Creative experimentation instead of rigid campaign planning. The COVID-19 crisis put the communication structures of countless companies to the test, challenging businesses, agencies, and communication professionals alike to remain flexible and proactive. In times of uncertainty, agility and empathy are essential qualities for staying positively visible and responding appropriately to audience needs.<\/p>\r\n<p data-start=\"609\" data-end=\"984\">Pukka Herbs, renowned for its high-quality organic herbal teas, quickly recognized this and adapted its planned communication strategies to meet people\u2019s evolving needs. Under the existing brand claim \u201cSp\u00fcre deine Natur\u201d, the premium organic tea brand launched a digitally focused campaign with the guiding theme \u201cFor Your Wellbeing.\u201d Within a short time, modem conclusa successfully planned, coordinated, and executed the campaign, covering social media, blogger relations, website content, and press outreach.<\/p>\r\n<p data-start=\"1239\" data-end=\"1581\">Pukka\u2019s wellbeing campaign was designed to provide people with meaningful support and foster a positive mindset during uncertain times. In a world turned upside down, Pukka aimed to be a source of comfort, offering helpful tips and recommendations on organic teas, herbs, Ayurvedic routines, yoga, and relaxation.<\/p>\r\n<p data-start=\"1583\" data-end=\"1851\">Adapting to the situation, modem conclusa swiftly developed the Pukka wellbeing guide on the brand\u2019s official Pukka Herbs website \u2013 a dedicated landing page compiling practical tips, inspiration, and mindfulness practices for holistic wellbeing in challenging times. Click <a href=\"https:\/\/www.instagram.com\/p\/B-cdQPrCD3F\/\">here<\/a> for an insight into the <a href=\"https:\/\/www.pukkaherbs.com\/uk\/en\/wellbeing-articles\">wellbeing guide<\/a>.<\/p>\r\n<p data-start=\"1853\" data-end=\"2226\">The campaign extended across social media, delivering content in engaging, visually appealing formats. This included a custom-designed series of social media posts offering valuable herbal tips to support holistic wellbeing. Expert guidance came from Dr. med. Marisa H\u00fcbner, an experienced Ayurveda doctor who provided authentic and credible insights.<\/p>\r\n<p data-start=\"2288\" data-end=\"2500\">On <a href=\"https:\/\/www.facebook.com\/PukkaHerbsDeutschland\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/pukkaherbs.dach\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0, Pukka shared lifestyle images and everyday wellbeing tips, helping people find balance through simple rituals, such as a calming tea ceremony or mindfulness exercises.<\/p>\r\n<p data-start=\"2502\" data-end=\"2964\">In addition, Pukka Herbs Germany launched the Pukka Yoga @Home community, a solidarity-driven initiative developed by modem conclusa. In response to the #SupportYourLocal movement, Pukka provided visibility for yoga instructors who were only able to offer online classes. By featuring their virtual sessions on Pukka\u2019s Instagram channel, the brand helped them reach a wider audience during a challenging time for their profession. The campaign gained even more traction through a successful blogger collaboration. Thanks to modem conclusa\u2019s strong influencer network, Ayurveda expert and blogger Katharina D\u00f6richt (Tasty Katy) contributed an insightful blog post complemented by an extended social media activation. Her content added an independent expert perspective to the campaign, while her high reach helped expand Pukka\u2019s audience beyond its existing community.<\/p>\r\n<p data-start=\"3596\" data-end=\"3940\" data-is-last-node=\"\" data-is-only-node=\"\">Ultimately, Pukka\u2019s wellbeing campaign stands as a successful example of flexible, empathetic, and creative communication in times of crisis. By adapting swiftly and focusing on meaningful engagement, modem conclusa and Pukka Herbs demonstrated how brands can remain relevant and supportive during challenging times.<\/p>\r\n\r\n<\/div><br><\/div><br><\/div><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8296795 e-flex e-con-boxed e-con e-parent\" data-id=\"8296795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727a226 elementor-widget elementor-widget-image\" data-id=\"727a226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Mood-1.png\" class=\"attachment-large size-large wp-image-1685\" alt=\"\" srcset=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Mood-1.png 870w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Mood-1-300x207.png 300w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Mood-1-768x530.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c439a elementor-widget elementor-widget-spacer\" data-id=\"45c439a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006bb6e elementor-widget elementor-widget-image\" data-id=\"006bb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Tipps.png\" class=\"attachment-large size-large wp-image-1667\" alt=\"\" srcset=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Tipps.png 870w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Tipps-300x207.png 300w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Tipps-768x530.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f77ef elementor-widget elementor-widget-spacer\" data-id=\"36f77ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5513861 elementor-widget elementor-widget-image\" data-id=\"5513861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Yoga-1.png\" class=\"attachment-large size-large wp-image-1689\" alt=\"\" srcset=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Yoga-1.png 870w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Yoga-1-300x207.png 300w, https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Yoga-1-768x530.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b432eba e-flex e-con-boxed e-con e-parent\" data-id=\"b432eba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d70e551 e-con-full e-flex e-con e-parent\" data-id=\"d70e551\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8230;the key to successful Crisis Communication Optimism instead of resignation. Bold new communication formats instead of paralysis. Creative experimentation instead of rigid campaign planning. The COVID-19 crisis put the communication structures of countless companies to the test, challenging businesses, agencies, and communication professionals alike to remain flexible and proactive. In times of uncertainty, agility and [&hellip;]<\/p>\n","protected":false},"featured_media":1664,"template":"","class_list":["post-5453","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pukka Herbs | Wellbeing Campaign during Coronavirus | modem conclusa<\/title>\n<meta name=\"description\" content=\"The Pukka wellbeing campaign is a successful example of agile, empathetic and creative communication in times of crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modemconclusa.de\/projekt\/erfolgreiche-krisenkommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pukka Herbs | Wellbeing Campaign during Coronavirus | modem conclusa\" \/>\n<meta property=\"og:description\" content=\"The Pukka wellbeing campaign is a successful example of agile, empathetic and creative communication in times of crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modemconclusa.de\/projekt\/erfolgreiche-krisenkommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"modem conclusa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T10:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/06\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/\",\"url\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/\",\"name\":\"Pukka Herbs | Wellbeing Campaign during Coronavirus | modem conclusa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Header.png\",\"datePublished\":\"2022-07-14T13:45:20+00:00\",\"dateModified\":\"2025-07-31T10:12:13+00:00\",\"description\":\"The Pukka wellbeing campaign is a successful example of agile, empathetic and creative communication in times of crisis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Header.png\",\"contentUrl\":\"https:\\\/\\\/www.modemconclusa.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/modemconclusa_Projekte_Pukka_Wohlfuehlkampagne_Header.png\",\"width\":1920,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/erfolgreiche-krisenkommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.modemconclusa.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekte\",\"item\":\"https:\\\/\\\/www.modemconclusa.de\\\/projekt\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agility, empathy &#038; 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