{"id":5461,"date":"2022-07-11T15:04:28","date_gmt":"2022-07-11T13:04:28","guid":{"rendered":"https:\/\/www.modemconclusa.de\/projekt\/naturland-wirlebennaturland-campaign\/"},"modified":"2025-07-31T12:58:23","modified_gmt":"2025-07-31T10:58:23","slug":"naturland-wirlebennaturland-campaign","status":"publish","type":"projekt","link":"https:\/\/www.modemconclusa.de\/en\/projekt\/naturland-wirlebennaturland-campaign\/","title":{"rendered":"Naturland: #wirlebennaturland Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5461\" class=\"elementor elementor-5461 elementor-2030\" data-elementor-post-type=\"projekt\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15d15d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15d15d52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29f4b7f\" data-id=\"29f4b7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40d66ff9 elementor-widget elementor-widget-heading\" data-id=\"40d66ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Naturland: #wirlebennaturland Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd76a5a elementor-widget elementor-widget-text-editor\" data-id=\"dd76a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnder the motto &#8220;Creating Synergies, Strengthening Partnerships,&#8221; Naturland and Molkerei Berchtesgadener Land\u00a0have launched the #wirlebennaturland campaign. The initiative highlights the entire production journey of a Naturland Fair-certified product through a series of six 90-second videos. These videos showcase how Molkerei Berchtesgadener Land integrates and supports the UN Sustainable Development Goals (SDGs). Through collaborations with processing and retail partners, the short videos illustrate the entire value chain and emphasize the importance of Naturland\u2019s strict ecological and social standards.<br><p data-start=\"823\" data-end=\"939\">As a key partner, modem conclusa is involved in the entire process, ensuring that the campaign engages a younger target audience, enhances visibility for Naturland &amp; the Milchwerke Berchtesgadener Land, provides consumers with behind-the-scenes insights<br data-start=\"1110\" data-end=\"1113\" \/>and communicates the added value of Naturland\u2019s high ecological standards.<\/p><br><p data-start=\"1243\" data-end=\"1285\">In addition to a dedicated <a class=\"external-link-new-window\" title=\"Opens internal link in current window\" href=\"https:\/\/www.naturland.de\/de\/partner\/naturland-zeichen-gmbh\/wirlebennaturland.html\" target=\"_blank\" rel=\"noopener\">microsite<\/a>\u00a0for the campaign, dedicated social media channels will be activated. The videos are also shared via high-reach media partners, including <a class=\"external-link-new-window\" title=\"Opens internal link in current window\" href=\"https:\/\/utopia.de\/sponsored-content\/naturland-nachhaltigkeit-bio-milch-herkunft\/\" target=\"_blank\" rel=\"noopener\">utopia.de<\/a> and <a href=\"http:\/\/www.jetzt.de\" target=\"_blank\" rel=\"noopener\">jetzt.de<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5752db0b\" data-id=\"5752db0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113424b8 elementor-widget elementor-widget-gallery\" data-id=\"113424b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/22.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"113424b8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA4MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvMjIucG5nIiwic2xpZGVzaG93IjoiMTEzNDI0YjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/22.png\" data-width=\"870\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/23.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"113424b8\" data-elementor-lightbox-title=\"Behind-the-Scenes Geschichten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA3NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvMjMucG5nIiwic2xpZGVzaG93IjoiMTEzNDI0YjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/23.png\" data-width=\"870\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/24.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"113424b8\" data-elementor-lightbox-title=\"Naturland als kompetenter Partner und Fachberater f\u00fcr die Landwirt:innen der Molkerei Berchtesgadener Land.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA3OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvMjQucG5nIiwic2xpZGVzaG93IjoiMTEzNDI0YjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/24.png\" data-width=\"870\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/25.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"113424b8\" data-elementor-lightbox-title=\"Erstellen von Crossmedia Content mit ausgew\u00e4hlten Bloggern und Influencern.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA4MCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvMjUucG5nIiwic2xpZGVzaG93IjoiMTEzNDI0YjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2022\/08\/25.png\" data-width=\"870\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Under the motto &#8220;Creating Synergies, Strengthening Partnerships,&#8221; Naturland and Molkerei Berchtesgadener Land\u00a0have launched the #wirlebennaturland campaign. The initiative highlights the entire production journey of a Naturland Fair-certified product through a series of six 90-second videos. These videos showcase how Molkerei Berchtesgadener Land integrates and supports the UN Sustainable Development Goals (SDGs). Through collaborations with processing [&hellip;]<\/p>\n","protected":false},"featured_media":2074,"template":"","class_list":["post-5461","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturland | Campaign #wirlebennaturland | modem conclusa<\/title>\n<meta name=\"description\" content=\"Naturland and the Berchtesgadener Land dairy launched the #wirlebennaturland campaign via their website, social media and media partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modemconclusa.de\/projekt\/wirlebennaturland-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naturland | Campaign 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