{"id":6937,"date":"2026-07-15T10:34:36","date_gmt":"2026-07-15T08:34:36","guid":{"rendered":"https:\/\/www.modemconclusa.de\/projekt\/tiktok-workshop-at-the-alpenland-pflege-und-altenheim\/"},"modified":"2026-07-15T10:59:49","modified_gmt":"2026-07-15T08:59:49","slug":"tiktok-workshop-at-the-alpenland-pflege-und-altenheim","status":"publish","type":"projekt","link":"https:\/\/www.modemconclusa.de\/en\/projekt\/tiktok-workshop-at-the-alpenland-pflege-und-altenheim\/","title":{"rendered":"TikTok workshop at the Alpenland Pflege- und Altenheim."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6937\" class=\"elementor elementor-6937 elementor-6918\" data-elementor-post-type=\"projekt\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d035571 e-con-full e-flex e-con e-parent\" data-id=\"d035571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfee6b elementor-widget elementor-widget-heading\" data-id=\"cbfee6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jumping into the TikTok game: How we prepared the Alpenland Pflege- und Altenheim team for their new channel.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c87de5 e-flex e-con-boxed e-con e-parent\" data-id=\"9c87de5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a5ef5 elementor-widget elementor-widget-text-editor\" data-id=\"69a5ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many companies still see TikTok as a chaotic mix of trends, sounds and challenges aimed at young people, and scepticism is quick to arise in the care sector, too. However, working alongside the marketing team at Alpenland Pflege- und Altenheim Betriebsgesellschaft mbH, we have changed that perception.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec21f43 e-flex e-con-boxed e-con e-parent\" data-id=\"ec21f43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4762776 elementor-widget elementor-widget-text-editor\" data-id=\"4762776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the invitation of the team, our colleagues Annette and Anna ran a social media workshop with one clear aim: to finally launch the TikTok channel. Marketing managers from eight organisations attended the session, as well as Julia Hoeter, Alpenland&#8217;s Head of Marketing &amp; Communications. The focus was entirely on TikTok, covering everything from strategy to the finished video.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da03a0d e-flex e-con-boxed e-con e-parent\" data-id=\"da03a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18902c elementor-widget elementor-widget-text-editor\" data-id=\"c18902c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Allaying fears and sparking interest: TikTok in theory and practice<\/strong><\/p>\n<p>The interactive session began with an introduction to the platform, covering what sets TikTok apart from Instagram, the elements that make up a good video and the most important aspects of content creation and post-production. Using best-practice examples, we demonstrated effective implementation of employer branding on the platform, allaying concerns and dispelling initial reservations in the process.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeb44b7 e-con-full e-flex e-con e-parent\" data-id=\"eeb44b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ab6c6 elementor-widget elementor-widget-text-editor\" data-id=\"a6ab6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What we covered:<\/strong><\/p>\n<ul>\n<li>The differences between TikTok and Instagram, and what they mean for your content strategy<\/li>\n<li>The building blocks of a good TikTok video<\/li>\n<li>Best practices from the field<\/li>\n<li>Pre- and post-production tips for achieving a quick and authentic look<\/li>\n<li>Legally compliant use of music<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6b338e e-flex e-con-boxed e-con e-parent\" data-id=\"e6b338e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d78fa7c elementor-widget elementor-widget-text-editor\" data-id=\"d78fa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Things got really exciting during the practical session. With our mobile phones at the ready, we jumped straight into producing our own content with the staff and residents, from brainstorming and writing the script to filming and editing. We were all delighted with the results \u2013 the videos from the workshop were so good that Alpenland could publish its first TikTok post straight away.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc79336 e-flex e-con-boxed e-con e-parent\" data-id=\"fc79336\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657c904 elementor-widget elementor-widget-text-editor\" data-id=\"657c904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ultimately, it was those who had been the most critical at the outset who enjoyed themselves the most \u2013 and who were now eager to begin.<\/p>\n<p><strong>For us, this was the best proof that the workshop had achieved its aim of turning uncertainty into excitement about the new channel.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e054f6 e-flex e-con-boxed e-con e-parent\" data-id=\"9e054f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00e2e8c elementor-widget elementor-widget-gallery\" data-id=\"00e2e8c\" data-element_type=\"widget\" data-e-type=\"widget\" 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gestaltet einen Social Media Workshop f\u00fcr Alpenland Pflege- und Altenheim \" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2026\/07\/Alpenland-Pflege-Workshop_mc_Instagram-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"00e2e8c\" data-elementor-lightbox-title=\"Alpenland Pflege Workshop_mc_Instagram (2)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjkzMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb2RlbWNvbmNsdXNhLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvQWxwZW5sYW5kLVBmbGVnZS1Xb3Jrc2hvcF9tY19JbnN0YWdyYW0tMi5wbmciLCJzbGlkZXNob3ciOiIwMGUyZThjIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.modemconclusa.de\/wp-content\/uploads\/2026\/07\/Alpenland-Pflege-Workshop_mc_Instagram-2.png\" data-width=\"600\" data-height=\"800\" aria-label=\"modem conclusa gestaltet einen Social Media Workshop f\u00fcr Alpenland Pflege- und Altenheim \" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jumping into the TikTok game: How we prepared the Alpenland Pflege- und Altenheim team for their new channel. Many companies still see TikTok as a chaotic mix of trends, sounds and challenges aimed at young people, and scepticism is quick to arise in the care sector, too. However, working alongside the marketing team at Alpenland [&hellip;]<\/p>\n","protected":false},"featured_media":6924,"template":"","class_list":["post-6937","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpenland Pflege- und Altenheim | TikTok-Workshop | modem conclusa<\/title>\n<meta name=\"description\" content=\"modem conclusa is organising a social media workshop for the Alpenland Pflege- und Altenheim, with the clear objective of setting up a TikTok channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modemconclusa.de\/projekt\/kundenprojekt-alpenland-pflege-und-altenheim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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