We shape relationships and corporate cultures through internal and external communication. Over 15 years ago, we moved beyond “Public Relations” to embrace The Culture of Relations. This reflects our belief that communication is not just about conveying knowledge to stakeholders – it’s also about skilfully and consistently shaping relationships. Whether internally or externally, strong relationships pay off when:
products need to be brought closer to target audiences,
brand or company awareness is to be increased, or
transformation needs to be understood and embraced.
Alongside our communication expertise, we offer clients in-depth knowledge of ecological, economic, and social sustainability. For more than thirty years, we have supported medium-sized and internationally active companies, as well as associations from the fields of food & nutrition, health & wellness, social affairs, and energy-efficient construction & living, in their efforts to make sustainable solutions socially acceptable and bring them into the mainstream. We also support clients who are just beginning their sustainability journey – whether for ecological, social or economic reasons. Internally and externally, we are the right communications partner.
Strategy and concept are the heart of every corporate communication – just as important as effective implementation and thorough evaluation.
We develop individualized and holistic communication strategies. We analyze the context, define goals and target groups, as well as core messages, storyline, tone, wording, and scheduling. As part of the concept, we establish specific implementation objectives and describe which target groups will be addressed through which measures and channels, and which key metrics will be evaluated.
Regular fine-tuning, up to a complete realignment due to changing conditions, is a matter of course for us.
Corporate communication refers to a company’s strategic communication with its internal and external target groups. Our focus is on building trust and nurturing long-term relationships.
Our goal is to align a company’s entire communication, design it strategically, build trust, and continuously maintain it. Corporate communication brings together various communication activities and disciplines under one roof, aiming to present a consistent image of the company both internally and externally.
The disciplines of corporate communication include internal and external communication, crisis communication, political communication, brand and product communication, change communication, as well as sustainability and CSR communication.
We master the full range of corporate communication and integrate these elements into a unified whole, with the goal of creating a comprehensive and inclusive communication strategy. This ensures that all communication activities are conceived, implemented, and perceived as part of a larger strategy.
Customers and policymakers are increasingly demanding social responsibility and sustainable action. Sustainable business practices and the integration of CSR strategies are therefore key to business success.
As a pioneer and competent partner in sustainability consulting, we support the development, implementation, and advancement of a customized sustainability and CSR strategy based on the Sustainable Development Goals (SDGs).
We also promote the (further) development of a sustainable corporate culture.
Our expertise also extends to the conception, writing, and design of impactful sustainability reports.
As an official training partner of the German Sustainability Code (DNK), we additionally offer training sessions to familiarize your teams with scientifically based sustainability practices.
We support materiality assessments and sustainability reporting, as well as the improvement of sustainability performance and impactful communication.
We focus on active dialogue with and through the media. We excel in agenda-setting and storytelling, as well as in the planning and execution of media collaborations and events.
Our expertise ranges from developing engaging topics, stories, and formats to professional writing and distributing press releases and invitations. We handle the creation and maintenance of qualified press distribution lists and strategically place feature articles, interviews, personal stories, and guest contributions.
Building strong relationships with journalists and editorial offices is naturally part of our work.
We are experienced in the conceptualization and organization of press events and provide comprehensive press materials in both print and digital formats, as well as transparent newsrooms.
Additionally, we support our clients in crisis situations with ad-hoc crisis communication and strategic crisis consulting.
Ongoing media monitoring and evaluation ensure continuous feedback and enable effective adjustments to the PR strategy for long-term success.
Good content is essential. This applies equally to both external and internal sustainability communication across all channels and platforms.
Our services cover the entire spectrum of content production: from thorough content audits to the development of a tailored content strategy, and the conceptualization and creative crafting of engaging wording. With innovative visualization and effective storytelling, we bring content to life.
By strategically distributing content through traditional media and targeted content seeding, we ensure that the created content reaches the necessary breadth and impact. Continuous evaluation and reporting are integral parts of our service, allowing us to consistently adjust the effectiveness of the content.
Instagram, LinkedIn, WhatsApp, TikTok & Co are indispensable channels for companies, brands, and products – including in sustainability communication.
For and with our clients, we develop tailored social media strategies and implement them creatively and with a target audience focus – using the appropriate formats. For successful social media channels, we provide intensive support, act quickly, and identify trends early.
In addition to compelling and audience-focused content, community management is the key to successful social media presences. Authentic dialogue without delay, along with conscious and proactive interaction with the community, are among the most important measures. Through contest collaborations and professional ad management, we increase visibility and follower numbers.
With continuous monitoring and reporting, we track, evaluate, and adjust the success of campaigns to ensure efficient performance at all times.
Close and personal relationships with content creators are important to us. This is because carefully selected and trustworthy collaborations give companies added visibility among their target groups.
Collaborations with content creators are a crucial part of nearly every successful communication concept. Through client-specific research, we identify the right influencers who harmonize perfectly with the company, brand, products, and goals.
In addition, we design and execute tailored giveaway and event collaborations that captivate target audiences and showcase the brand and products impressively.
In short: From research to planning, implementation, and evaluation – we offer the full range of services in the area of content creator collaborations. Seamless integration into the social media strategy and digital marketing activities is a given for us, ensuring coherent and impactful communication.
Internal communication is just as crucial for a company’s success as external communication. It is the connection between internal and external communication that creates a holistic image.
Strategic communication with employees and internal stakeholders is essential: it promotes employee engagement, shapes corporate culture, prevents conflicts, improves collaboration, supports innovation, and provides a transparent and established source of information in crisis situations.
Well-informed employees also contribute significantly to the company’s success, as they better understand the company’s values and mission. This makes them valuable and articulate brand ambassadors externally – for example, in casual conversations with others.
Similar to our approach in external communication, we develop internal communication strategies and determine which employees are addressed with which measures, in which channels, and how and when. The possibilities in internal communication are also diverse.
Change processes in companies require a clear strategy, good change management, and, above all, targeted communication. We support eco-social transformation in companies with strategic change communication.
We firmly believe that the successful and sustainable implementation of a change or transformation process largely depends on the involvement of all employees. Our goal is to optimally guide employees through organizational change in close coordination with the company’s leadership and those responsible for the transformation – based on a comprehensive analysis of the current situation, a targeted communication strategy and storyline, and coordinated measures. Our communication efforts inform, motivate, empower, and ensure continuity. Through regular dialogue loops with target groups, we continuously reassess the transformation communication, adjusting goals, areas of action, messages, and measures as necessary.
Live communication offers participants multidimensional experiences, evokes emotions, and makes brands and products tangible. We create unforgettable experiences with environmentally friendly execution.
We provide the full spectrum of live communication – from concept development and planning to execution and evaluation. Additionally, we have a strong network of service providers across various fields.
We design sustainable events (both online and offline) – from trade fairs and festival presences to partner meetings and classic POS campaigns – that authentically convey a company, its products, or brand values. Values become tangible, products can be touched and tested, and direct interactions foster lasting convictions.
From the planning stage, and of course during on-site execution, we keep environmental impacts firmly in mind and strive to minimize them in accordance with common quality standards.
Upon request, we identify suitable cooperation partners for joint actions, manage invitations and guest coordination, and create a captivating atmosphere with professional moderation. Film and photo recordings capture the moments, and our live content creation generates engaging content in real-time.
Comprehensive monitoring, evaluation, and detailed reporting also ensure the transparent success of the event.
