We shape relationships and corporate cultures through internal and external communication.
Over 15 years ago, ‘public relations’ evolved into ‘the culture of relations’. This is based on the belief that we should impart knowledge to stakeholders and shape relationships through skilful and continuous communication. Good relationships pay off both internally and externally when products need to be brought closer to target groups, when company or brand awareness needs to be increased, or when transformation needs to be understood and embraced.
Alongside our communications expertise, we provide our clients with extensive knowledge of ecological, economic and social sustainability. For over thirty years, we have supported medium-sized and international companies, as well as associations, in the fields of food and nutrition, health and wellness, social affairs, and energy-efficient construction and living. We have helped them to make sustainable solutions socially acceptable and bring them to the masses. We also offer this expertise to clients who are new to sustainability and setting out on their journey, whether for ecological, social or economic reasons. We are the right communication partners, both internally and externally.
Strategy and concept are the heart of every corporate communication – just as important as effective implementation and thorough evaluation.
We develop individualized and holistic communication strategies. We analyze the context, define goals and target groups, as well as core messages, storyline, tone, wording, and scheduling. As part of the concept, we establish specific implementation objectives and describe which target groups will be addressed through which measures and channels, and which key metrics will be evaluated.
Regular fine-tuning, up to a complete realignment due to changing conditions, is a matter of course for us.
Corporate communication refers to a company’s strategic communication with its internal and external target groups. Our focus is on building trust and nurturing long-term relationships.
Our goal is to align a company’s entire communication, design it strategically, build trust, and continuously maintain it. Corporate communication brings together various communication activities and disciplines under one roof, aiming to present a consistent image of the company both internally and externally.
The disciplines of corporate communication include internal and external communication, crisis communication, political communication, brand and product communication, change communication, as well as sustainability and CSR communication.
We master the full range of corporate communication and integrate these elements into a unified whole, with the goal of creating a comprehensive and inclusive communication strategy. This ensures that all communication activities are conceived, implemented, and perceived as part of a larger strategy.
We focus on building trust and nurturing long-term relationships, whether in internal or external communications and whether in B2B or B2C contexts.
We coordinate all of a company’s communications, designing them strategically to build and nurture trust consistently. Naturally, this includes intensive exchange with journalists and building relationships with editorial offices.
We believe in active dialogue with and about the media. We are experts in agenda setting, storytelling and planning and implementing media collaborations and events.
We develop appealing topics, stories and formats, and provide professional copywriting services, including sending out press releases and invitations. We create and maintain qualified press distribution lists, arranging specialist articles, interviews, personal stories and guest contributions specifically.
We have experience in conceiving and organising press events, and in creating comprehensive press materials in print and digital formats, as well as transparent newsrooms.
Continuous media monitoring and evaluation ensures constant feedback and enables the effective adaptation of the PR strategy for long-term success.
Internal communication is just as important for a company’s success as external communication. It is only through the combination of internal and external communication that a holistic picture can be created.
Strategic communication with employees and internal stakeholders is crucial: it promotes employee engagement, shapes corporate culture, avoids conflicts, improves cooperation, supports innovation, and establishes a transparent source of information in crisis situations.
Well-informed employees contribute significantly to the company’s success because they have a better understanding of its values and mission. This makes them valuable ambassadors for the company in their interactions with the outside world, such as when discussing the company over the garden fence.
Similar to our approach to external communication, we develop internal communication strategies, determining which employees should be addressed with which measures, via which channels, and at what time. After all, internal communication offers many possibilities.
Change processes in companies require clear strategies, effective change management and, above all, targeted communication. We support eco-social change in companies by providing strategic change communication.
We believe that the successful and sustainable implementation of a change or transformation process largely depends on the participation of all employees. We work closely with company management and those responsible for transformation to provide employees with optimal support throughout organisational change. This is based on a comprehensive analysis of the current situation and involves a targeted communication strategy, storyline and coordinated measures. Our communication measures inform, motivate, empower and create continuity. Regular dialogue with target groups enables us to continuously reassess transformation communication and adjust goals, areas of action, messages and measures as necessary.
To be able to support change processes even better, we founded the subsidiary mckw GbR in 2025 together with the trainers from Kontaktwerkstatt.
Good crisis communication begins when there is no crisis (yet). This involves anticipating potential situations, formulating language guidelines, and assigning authorisations for who is permitted to speak and through which channels when information is to be provided in the event of a crisis. Thorough preparation in this area is essential for maintaining calm and composure during a crisis.
Good crisis communication is therefore an integral part of corporate communication.
We tailor our approach to different topics, depending on the target audience, to create appealing media, from customer magazines and newsletters to sustainability reports. We consider the bigger picture and ensure that each element aligns with the customer’s narrative.
Instagram, LinkedIn, WhatsApp, TikTok and other platforms have become indispensable channels for companies, brands and products, including for communicating about sustainability.
We develop bespoke social media strategies with our clients and implement them creatively and in a manner that targets the appropriate audience, using the right formats. We manage successful social media channels intensively, act quickly, and identify trends early on.
For us, community management is the be-all and end-all of a successful social media presence, alongside meaningful and target group-oriented content. Authentic, uninterrupted dialogue and proactive interaction with the community are among the most important measures. We increase visibility and follower numbers through competitions, collaborations and professional ad management.
We track, evaluate and adjust the success of campaigns through continuous monitoring and reporting to ensure we always operate efficiently.
Building close and personal relationships with content creators is important to us. Through carefully selected, trusting collaborations, we help companies to appeal to their target groups.
Content creator collaborations are an integral part of almost every successful communication strategy. Using customer-specific research, we identify suitable opinion leaders who align perfectly with the company, its brand, its products, and its goals.
We also design and implement bespoke competition and event collaborations that inspire target groups and showcase the brand and products impressively.
In short, we offer the full range of services in the area of content creators and collaborations, from research and planning to implementation and evaluation. Seamless integration into social media strategy and digital marketing activities is second nature to us, ensuring coherent and effective communication.
Good content is essential. This applies equally to both external and internal sustainability communication across all channels and platforms.
Our services cover the entire spectrum of content production: from thorough content audits to the development of a tailored content strategy, and the conceptualization and creative crafting of engaging wording. With innovative visualization and effective storytelling, we bring content to life.
By strategically distributing content through traditional media and targeted content seeding, we ensure that the created content reaches the necessary breadth and impact. Continuous evaluation and reporting are integral parts of our service, allowing us to consistently adjust the effectiveness of the content.
Together, we can achieve more. This applies to social media, point of sale (POS) and events. When searching for suitable cooperation partners, we ensure that target groups complement each other perfectly and that the added value of the cooperation is clear, allowing us to exploit the advantages equally. Thanks to our extensive network within the organic sector, we can quickly identify solutions and suitable contacts.
Live communication offers participants multidimensional experiences, evokes emotions, and breathes life into brands and products. We create unforgettable experiences that are environmentally friendly.
We cover the full spectrum of live communication, from conception and planning to implementation and evaluation. We also have a strong network of service providers from a variety of different fields.
We design sustainable online and offline events, including trade fairs, festival appearances, specialist partner meetings and classic POS campaigns, to authentically convey company, product or brand values. Values can be experienced, products can be touched and tested, and direct interaction fosters sustainable beliefs.
From the initial planning stage through to implementation on site, we closely monitor environmental impacts and strive to minimise them in accordance with current quality standards.
We can also identify suitable cooperation partners for joint campaigns, take care of invitation and guest management, and create an engaging atmosphere with professional moderation. Film and photo shoots capture moments, while our live content creation generates appealing content in real time.
Comprehensive monitoring, evaluation and detailed reporting ensure transparent success of the event.
Skilful moderation, whether of internal communications or on stage at conferences, relies on good listening skills, quick reactions to what is said and an awareness of what is left unsaid, as well as good people skills.
Thanks to our expertise in organic farming, food production, energy and sustainable construction and living, we contribute valuable content to discussions from the outset, thereby enhancing the conversation for the audience.
Customers and politicians are increasingly demanding social responsibility and sustainable action. Therefore, sustainable business practices and the integration of Environmental, Social and Governance (ESG) principles are key to corporate success.
As sustainability consultants, we support the development, implementation and updating of bespoke sustainability strategies based on dual materiality analyses.
We also promote the development of a sustainable corporate culture.
We are also experts in the conception, editing and design of meaningful sustainability reports (VSME).