The media and press landscape is undergoing significant change, as media consumption habits are continuously and profoundly evolving. In addition to print, radio, and television, their digital counterparts are the communication channels we serve.
Expertise in Media and Content at a glance:
- Setting quality standards for media texts and imagery
- Agenda setting
- Regular, personal contact with key media for our clients
- Evaluation, reporting, and assessment of measures
- Identifying and adapting media trends, while keeping an eye on the media landscape
- The goal: high visibility for our clients’ messages
Head of Media and Content at modem conclusa: Maike Schäfer
As part of a comprehensive communication strategy, traditional media remain essential communication channels. Targeted messaging, crafting exclusive stories, and maintaining relationships with key editors – whether in daily and business media, special interest, or trade publications – are especially important. This enables companies and brands to stand out and gain visibility within the media.
Public relations is a powerful tool for widespread dissemination of information. A company’s recognition increases through published press reports in newspapers, editorial features on television, or radio. An advantage of these publications is their presentation within an editorial context, making them significantly more credible to the target audience than traditional, paid advertising.
Our goal is to showcase a company, product, brand, or person in the media with interesting, relevant, and exclusive content. We achieve this through close and long-term relationships with journalists and media representatives. modem conclusa has a vast network of media contacts, built over 30 years as a communication agency specializing in organic food, building and living, and sustainable business. Our current and future clients benefit from these media connections.
As the Head of the Media and Content team, I ensure that our clients’ messages and content are prepared with high quality. Together with our clients, we develop topics and content relevant to the target audience as part of the communication strategy and place them successfully. We are familiar with all key media for our clients, monitor relevant industries and topics, and are prepared to respond proactively to critical issues.
As a trained journalist with experience in daily newspaper, news agency, and magazine journalism, I understand how to communicate effectively and how editorial teams operate. The challenge of making complex topics understandable, interesting, and relevant for everyone and placing them across print, online, radio, and TV media is something I embrace every day. It fills me with pride when we succeed in securing positive coverage for our clients in media outlets such as the Frankfurter Allgemeine Zeitung, WirtschaftsWoche, Süddeutsche Zeitung, Handelsblatt, or on ARD and ZDF.
