Communication in the food industry needs more than just fine words – it needs attitude, professional depth and a feel for what really moves people. This is exactly what fascinates me about my job: the opportunity to make important issues for society and the environment visible and to support responsible companies with their communications.

This conviction led me to modem conclusa in 2011 after working for NGOs and international communications agencies.

Today, as a senior PR consultant, I support companies and brands in the organic food industry in positioning themselves as credible players in the food transition, communicating their values clearly and turning people into true fans and supporters.

With my background as a communications scientist, I also lead the Content & Media competence team and am responsible for the further development of our standards for text quality, media approach and content strategies – with a clear focus on effective storytelling.