Ambassador for a socio-ecological transformation – this is an informal title I am now very happy to bear. My focus is clearly on inspiration and experience – not on proselytising. If you want people to embrace a sustainable lifestyle, you can set an example of the beautiful aspects that go hand in hand with it: Quality instead of quantity; self-confident decision-making instead of advertising-driven reactions; a clear conscience towards my fellow human beings and nature. When knowledge goes hand in hand with positive feelings, transformative power is created.

Speaking of people: The stories of the people behind the brands, companies, organisations and institutions have personally moved me to make my own lifestyle more sustainable. Supporting them in their endeavours for a socio-ecological transformation makes my work meaningful every day and makes me optimistic.

My involvement at modem conclusa is a fair deal for me: I am inspired every day and am always learning – our clients and network partners get strategic communication advice, strong, clear messages and a creative, constructive and critically scrutinising sparring partner with a penchant for positive visions.

My communications expertise is based on more than ten years of industry experience in various positions: in the Ruhr region, briefly in Amsterdam, for a long time in Hamburg and in my adopted home of Munich. As part of the management team, I play an active role in shaping the agency’s direction, am responsible for our external image and keep an eye on digitalisation and the associated design opportunities.