From trend tours and expert interviews to social media.
For years, we have represented our clients from the organic sector at BIOFACH -the world’s leading trade fair for organic food, which will be held for the 36th time in 2025 – ensuring their visibility in the media and among key multipliers.
That’s why it was a great pleasure and honor for us when, about four years ago, BIOFACH’s brand communications team, led by Marketing Director Barbara Böck, approached us for short-term press support. Since then, our collaboration with the BIOFACH team has grown in intensity each year.
By now, our involvement extends far beyond press and social media. We also support the fair in the areas of partnerships, trends and innovations, and website articles. Plus, we take on various roles on-site during the trade show days.
Before and after the trade fair:
From March to February, we manage BIOFACH’s three social media channels—LinkedIn, Instagram, and Facebook—and create content for the knowledge section of the trade fair website (link): from expert interviews and specialist articles to classic best practice stories.
We develop new social media formats, collaborate with various testimonials, brands, as well as associations and organizations. Throughout the winter, we follow the discussions of the BIOFACH trend jury and, based on these insights, craft the descriptions of the BIOFACH trends, which are published just in time for the trade fair.
During the trade fair:
During the trade fair, we take on a variety of roles. The social media team manages all content publication and supports community management across all channels.
Additionally, over the four days of the event, we work alongside film crews, photographers, and content creators. We interview key figures from politics, such as Cem Özdemir, and leading voices from the organic sector, like Tina Andres and Johannes Ehrnsperger.
We also moderate various trend tours and guided walks on key topics such as out-of-home catering and retail. And last but not least, we provide on-site support to the BIOFACH brand communications team.
In the end, we can truly say that this is more than just a client-agency relationship for us. We all operate as ONE team—regardless of whether we are based in Nuremberg or Munich. Culture of relations is the key.
