Pukka SinnesGarten in Berlin
From November 18–23, Pukka brought nature to stressed-out Berliners, offering a peaceful escape from the bustling city. With the SinnesGarten, the British herbal tea brand created a green sanctuary inside BIKINI BERLIN, one of the capital’s trendiest shopping destinations. Passers-by were invited to immerse themselves in a multi-sensory experience, reconnecting with their inner nature.
This consumer-focused brand activation marked the launch of Pukka’s global campaign, “Spüre deine Natur”. The campaign serves as a reminder that we are all part of nature and can draw strength from it. The week-long event was conceptualized by modem conclusa and realized with the support of Berlin-based event agency The Prop House.
To help visitors rediscover their connection to nature, modem conclusa created a multi-faceted sensory garden, where guests could wander through a fragrant herb garden, find peace in the meditation pavilion, explore Ayurveda interactively, enjoy a cup of organic Pukka tea in the tea lounge and watch artist Zazaa Ganbold bring the connection between humans and nature to life through live art.
A highlight of the Pukka SinnesGarten was a series of inspiring and free talks on topics such as herbal wisdom, Ayurveda, self-empowerment, and meditation. Speakers included, Laura Malina Seiler & Namastéhannah (Berlin-based influencers), Katharina Döricht (Tasty Katy), Jasmine & Josefine Jess (Prana Up Your Life) and Dr. Marisa Hübner.
modem conclusa ensured that sustainability was at the core of the event. All materials were chosen for their reusability, recyclability, or upcycled origin. Emissions were fully offset to minimize environmental impact. For every photo shared with the hashtag #spüredeinenatur, Pukka planted a tree for CO₂ compensation.
The Pukka SinnesGarten was embedded in a comprehensive cross-media campaign, focusing on: Influencer collaborations, Pukka’s social media channels (Facebook , Instagram and Website), supported by classic PR and print communication coverage. The strong visitor turnout proved the success of the live event. To accurately measure foot traffic, modem conclusa implemented an advanced tracking tool, capturing visitor flows within a 25–50 meter radius.
Watch the video for more impressions.
