DAIKIN Funding Service Campaign for Heat Pumps

Heat pump owners are climate protectors, and satisfied customers are the most credible testimonials

Heat pumps are one of the key technologies for climate-neutral heating. They score points with their low CO2 emissions, making all heat pump operators climate protectors. That is why the government subsidises their installation when replacing an old oil heating system with a grant of up to 50% of the investment costs. With the DAIKIN Altherma 3 H HT, DAIKIN, the specialist and market leader for heat pumps, offers the right system for easy heating replacement without further modernisation work on the house.

With a cross-media campaign aimed at homeowners promoting DAIKIN’s subsidy service for heat pumps, modem conclusa highlighted the possibilities of heat pumps in older buildings between June 2020 and December 2020 and increased awareness of DAIKIN as a manufacturer in the heating sector. The aim was to use objective information and recommendations to credibly show end customers how easy it is to switch from old fossil fuel heating systems. The focus was on real stories from homeowners who had already decided to replace their heating systems. They were selected by modem conclusa and the heating replacement was accompanied by a photographer and video editor. Modem conclusa then prepared case studies for online and print media tailored to the target group and placed them in the relevant channels. The YouTube videos were integrated into this communication and viewed around 40,000 times within four months:

Video: Switching from an oil heating system to a heat pump: conversion & benefits with the DAIKIN Altherma 3 H HT

Video: Heat pump & photovoltaics: energy independence with the DAIKIN Altherma 3 H HT

Video: Heating Hero – heat pumps in older homes: replacing an oil heating system with a heat pump

modem conclusa helped design the campaign website and edited the ‘From Practice’ section: Daikin-heating technology

modem conclusa reached a total of over 9 million contacts. In collaboration with DAIKIN’s media agency, social media agency and SEO/SEA agency, we were able to generate a remarkable number of leads. This resulted in a 205% increase in visits to the company’s website. ‘We are very satisfied with the overall results of the subsidy service campaign. In the course of this campaign, we broke new ground together. I would like to take this opportunity to thank you all. It was only through your ideas and excellent cooperation that we were able to achieve such good results,’ says Regina Behrens, Head of Residential Marketing at DAIKIN Airconditioning Germany GmbH, summarising the results.