Naturland: #wirlebennaturland Campaign

Under the motto “Creating Synergies, Strengthening Partnerships,” Naturland and Molkerei Berchtesgadener Land have launched the #wirlebennaturland campaign. The initiative highlights the entire production journey of a Naturland Fair-certified product through a series of six 90-second videos. These videos showcase how Molkerei Berchtesgadener Land integrates and supports the UN Sustainable Development Goals (SDGs). Through collaborations with processing and retail partners, the short videos illustrate the entire value chain and emphasize the importance of Naturland’s strict ecological and social standards.

As a key partner, modem conclusa is involved in the entire process, ensuring that the campaign engages a younger target audience, enhances visibility for Naturland & the Milchwerke Berchtesgadener Land, provides consumers with behind-the-scenes insights
and communicates the added value of Naturland’s high ecological standards.

In addition to a dedicated microsite for the campaign, dedicated social media channels will be activated. The videos are also shared via high-reach media partners, including utopia.de and jetzt.de.