DAIKIN at ISH 2025 – Trade fair appearance and press relations
modem conclusa was once again on duty for DAIKIN Germany at the world’s leading trade fair, ISH, in Frankfurt in 2025. ISH is the leading international trade fair for water, heating and air, and thus a central platform for topics such as renewable energies, energy efficiency and sustainable building technology.
Strategic communications work before and during the trade fair
Our colleagues Barbara Gremmler and Maike Schäfer supported DAIKIN with comprehensive press and communications work, drawing on their extensive expertise and a clear focus on strategic preparation.
They set the course in advance: they developed the content for the German market press conference, prepared the press releases for the press kit, and handled all the translations for the exhibition stand and specialist presentations.
They were also responsible for inviting media representatives and looking after them on site. This ensured that key industry topics such as heat pumps, refrigerants and decarbonisation solutions were communicated clearly and comprehensively to the target audience.
Successful press relations at the ISH 2025
The trade fair appearance attracted a great deal of interest: the press conference was well attended and numerous discussions with journalists took place at the stand. Assessments of climate-friendly solutions in the building sector were particularly in demand – a topic that once again sparked intense discussions.
What was striking this year was the strong presence of leading media outlets such as FAZ, Der Spiegel, Wirtschaftswoche and Handelsblatt. This underlines how much the topic of heating and cooling with renewable energies has become a focal point of social debate.
A strong team for sustainable communication
Barbara Gremmler and Maike Schäfer continued to form a strong team for sustainable communication around the trade fair appearance in 2025.