As summer ends, so does one of our favourite projects
Some projects are just a job. Others become something that you don’t want to hand off again. Sankt Sprizz was just like that for us at modemconclusa.
Sankt Sprizz isn’t just a drink. It is the feeling you typically only get at a waterfront in Italy, not shoreside at the Isar. One sip transports you into that stereotypical Italian summer. Transporting that feeling into a brand, into a profile and hundreds of individual posts is what we set out to do – from our very first idea until the end of summer.
Starting off: Finding the identity in a Brand-Workshop
Before we did anything, there was a question to answer: Who is Sankt Sprizz, and what do they stand for? In our joint Brand-Workshop with founder Johannes Schubert in 2025, we did just that: Values, tonality, visual language and the big picture, which we would later dedicate every single content decision towards.
Two products, lots of enjoyment
Sankt Sprizz isn’t just A drink – it’s TWO. Sankt Sprizz (with variants 0,0 %, 1 % und 5 % alcohol) is a chill evening spritz for everyone, the spritz for a shared moment on the balcony or by the Eisbach. Espresso Tonic (with and without caffeine) speaks to a younger audience. Its rejuvinating kick is perfect in the morning before uni, in the evening before going out or just because you want that taste of enjoyment during the day.
Content Day: where strategy meets summer
It all came together for the big content day in Munich. Together with our partner agency ForStory and our team Sarah, Annette and Lilli, we shot at seven locations in total, showing Munich from its sunniest sides – be it the fountain at the Geschwister-Scholl-Platz, the Schwabinger Bach or the Hackerbrücke. Hundreds of photos and videos from one single day of shooting, all planned out meticulously beforehand.
The whole summer: from shoot to channel
Our work wasn’t done after the last scene – it had just begun. From the uncut and unedited videos and photos of our content day, we continually made authentic reels, informative posts and countless stories and released them all throughout summer, all according to our set editiorial plan. Through this we built an instagram channel, gave it a recognisable, unique identity and made the brand tangible.
For us, social media today means far more than content production. We develop communication strategies, manage productions, coordinate all stakeholders, create high-quality content, and support brands over the long term in building their digital presence. That is exactly what sets modem conclusa apart: we do not simply create content – we develop social media presences that are engaging, distinctive, and built to be experienced.
A content spree for Oktoberfest
To round off our collaboration, we stepped things up once again around Sankt Sprizz’s presence at Oktoberfest. The Sankt Sprizz 0.0 Rosé Tonic was part of the experience at the Fisch-Bäda Wiesnstadl – and, of course, so was our content team. Just like during the previous shooting day, ideas were turned into a concrete editorial plan, and that plan became a day at Oktoberfest, a wealth of content, and plenty of spontaneous moments.
This time, without a video team, we were joined by our colleagues Sarah, Annette, and Lilli. We created posts and Reels for Sankt Sprizz’s Instagram channel, complemented by two influencer collaborations that we conceptualised, organised, and executed within just a few days. This allowed us to showcase the brand and its products in one of Munich’s most iconic summer settings in an authentic and attention-grabbing way.
A teary eyed goodbye
And now, as summer comes to an end, this chapter is coming to a close as well. From the very first question raised in the brand workshop to content strategy, editorial planning, and productions through to the final post of the season, we helped shape and further develop Sankt Sprizz’s Instagram presence.
From here on, Johannes Schubert will once again take over the Instagram channel. We would like to say thank you for the great collaboration – and wish him every success as the channel continues to grow. Because, as far as we are concerned, summer with Sankt Sprizz could happily last a little longer.